Daniel G. Edmondstone

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Daniel (Dan) Edmondstone’s practice focuses on matters involving competition law (including marketing and advertising issues), antitrust and foreign investment, and product regulation. He advises on consumer law matters including privacy issues and CASL compliance and contentious matters of misleading advertising. Dan is consistently recognized for his work in advertising and marketing law, and competition law by various legal directories, and is a leader of the firm’s Marketing & Advertising Group.

Representing clients before the Competition Tribunal on matters under the Competition Act, Dan is also active in general commercial litigation, and appears regularly before advertising dispute panels of Advertising Standards Canada. Serving clients in a range of industries, he has gained particular industry insight in the automotive sector. Dan regularly advises with respect to consumer law compliance issues for a wide range of clients in consumer-facing industries.

Dan’s transactional work includes advising target companies and buyers on a variety of acquisitions, including in the mining, pharmaceutical and insurance sectors.

Expertise

Industries

Practices

Representative Matters

Advises clients with respect to advertising and marketing law issues
Advises clients with respect to privacy and CASL compliance issues
Involved in matters before the Competition Tribunal and civil and criminal matters under the Competition Act
Represents clients in general commercial litigation matters
Regularly represents clients before Advertising Dispute Panels of Advertising Standards Canada
Dan has acted in several recent deals including:
Acted for Vitran Corporation Inc. in respect of the sale to Transforce Inc., 2014
Acted for AXA S.A. in respect of the sale of AXA Canada to Intact Insurance in September 2011
Acted for Associated Proteins Limited Partnership in its C$64 million plus working capital asset purchase by Viterra Inc. in June 2009
Acted for Teck Cominco Limited when it completed the acquisition of Global Copper Corp. by way of a plan of arrangement for aggregate proceeds of approximately C$415 million in August 2008
Acted for Deluxe Vancouver Ltd., a division of the Deluxe Entertainment Services Group Inc., when it acquired Rainmaker Entertainment Inc., a division of Rainmaker Income Fund, along with Visual Effects UK Limited, Rainmaker’s visual effects operation in London, England, for approximately C$31 million
Acted for Mylan Inc. when it completed its €4.9 billion (US$6.8 billion) acquisition Merck KGaA’s generics business to become one of the largest quality generics and specialty pharmaceuticals companies in the world
Acted for Teck Cominco Limited in its C$4.1 billion acquisition of Aur Resources Inc. in 2007

Speaking Engagements

From Helmets to Hazmat Suits: Deceptive Marketing and Performance Claims, Canadian Bar Association, Competition Law Section

April 20, 2021

Canadian Institute’s 28th Annual Advertising and Marketing Law Conference

January 18-19, 2021

Consumer Protection Issues in Light of the Global Crisis, The Canadian Bar Association Seminar

July 2020

Canada's New Anti-Spam Law - what it really means, how it affects you, and why every business in Canada should care

June 10, 2014

Mastering the New Challenges of Running Compliant Contests, Canadian Institute's Annual Advertising and Marketing Law Conference

January 2014

Advertising in the Social Media Space, CBA Fall Competition Law Conference

Fall 2012

Information Privacy and Data Protection Conference Lexpert

November 2010

Competition Act Amendments 2009 Webinar, The Canadian Marketing Association (CMA)

April 2009

Checking the Fine Print: Instituting Legal Protections when Running Contests, The 15th Annual Advertising and Marketing Law conference, presented by The Canadian Institute

January 2009

Complying with Canadian Product Labeling Standards, The Six-Minute Business Lawyer, presented by The Law Society of Upper Canada

June 2008

Competition, Crime and Punishment: The Practice, Procedure and Substance of Criminal Competition Law Presented by the Canadian Bar Association's National Competition Law Section and Continuing Legal Education Committee

April 2008

Deceptive Conduct: A Misleading Advertising Update Mapping the Terrain: An Update on Canadian Competition Law, and a Look at the Year Ahead, presented by the Lang Michener National Competition Law Group

May 2007

Red Hot Competition Law Concerns: The Latest on Misleading Advertising, Ordinary Pricing Claims and Enforcement Crack-Downs, The Canadian Institute's 13th Annual Advertising and Marketing Law Conference

January 25, 2007

New Development in Marketing/Advertising Law, Canadian Bar Association's National Competition Law Section and the Continuing Legal Education Committee, 2006 Annual Fall Conference on Competition Law

September 28, 2006

The Federal/Provincial/Territorial Jurisdictional Interplay, Insight Information Toronto

December 5, 2005

Marketing and Advertising Law Fundamentals, CBA Annual Fall Conference on Competition Law

September 23, 2004

Emerging Issues in Electronic Advertising, 5th Annual Advertising & Marketing Law Conference, Insight Information Services

February 18, 2003

Rankings & Recognition

Recognized by Chambers Canada (2024) as a leading lawyer in the area of Advertising & Marketing
Recognized by Best Lawyers in Canada (2024) as a leading lawyer in the area of Advertising and Marketing Law
Listed in the 2023 Who’s Who Legal: Competition Guide as Recommended in the area of Competition Law
Recognized in the 2023 Canadian Legal Lexpert Directory as a Consistently Recommended Lawyer in the area of Advertising & Marketing Law and a Repeatedly Recommended Lawyer in the area of Competition Law
Listed in Who’s Who Legal: Canada 2022 as a leader in Competition
Recognized by Chambers Canada (2023) as a leading lawyer in the area of Advertising & Marketing
Recognized by Best Lawyers in Canada (2023) as a leading lawyer in the area of Advertising and Marketing Law
Recognized in the 2022 Canadian Legal Lexpert Directory as a Consistently Recommended Lawyer in the area of Advertising & Marketing Law and a Repeatedly Recommended Lawyer in the area of Competition Law
Recognized in the 2022 Lexpert / American Lawyer Guide to the Leading 500 Lawyers in Canada: Advertising Law
Recognized by Chambers Canada (2022) as a leading lawyer in the area of Advertising & Marketing
Recognized by Best Lawyers in Canada (2022) as a leading lawyer in the area of Advertising and Marketing Law
Listed in Who’s Who Legal: Canada 2021 as a leader in Competition
Recognized in the 2021 Canadian Legal Lexpert Directory as a Consistently Recommended Lawyer in the area of Advertising & Marketing Law and a Repeatedly Recommended Lawyer in the area of Competition Law
Recognized by the Best Lawyers in Canada (2021) as a leading lawyer in the area of Advertising and Marketing Law
Listed in Who’s Who Legal: Canada 2020 as a leader in Competition
Recognized by Chambers Canada (2021) as a leading lawyer in the area of Advertising & Marketing
Recognized in the 2020 Canadian Legal Lexpert Directory as a Consistently Recommended lawyer in the area of Advertising & Marketing Law
Listed in Who’s Who Legal: Canada 2019 as a leader in Competition
Recognized by Chambers Canada (2020) as a leading lawyer in the area of Advertising & Marketing Law
Recognized by Best Lawyers in Canada (2020) as a leading lawyer in the area of Advertising & Marketing Law
Recognized in the 2019 Canadian Legal Lexpert Directory as a Consistently Recommended lawyer in the area of Advertising & Marketing Law and a Repeatedly Recommended lawyer in the area of Competition Law
Listed in Who’s Who Legal Canada 2018 as a leader in Competition
Recognized by Chambers Canada 2019 as a leader in Advertising & Marketing
Recognized by The Best Lawyers in Canada (2019) as a leading lawyer in the area of Advertising & Marketing Law
Recognized in the 2018 Canadian Legal Lexpert Directory as a Consistently Recommended lawyer in the area of Advertising & Marketing Law and Repeatedly Recommended Lawyer in the area of Competition Law
Listed in The Best Lawyers in Canada (2018) as leader in Advertising and Marketing Law
Listed in Who’s Who Legal: Canada 2017 as leader in Competition
Listed in Canadian Legal Lexpert Directory 2017 as consistently recommended in Advertising and Marketing Law
Listed in Chambers Canada 2017 as a leader in the practice area of Advertising & Marketing – Canada
Listed in The Best Lawyers in Canada 2017 as leader in Advertising and Marketing Law
Listed in the Canadian Legal Lexpert Directory 2016 as a leading practitioner in the area of Advertising and Marketing Law
Recognized in Chambers Global: The World’s Leading Business Lawyers 2013, as a leader in the practice area of Competition/Antitrust

Directorships & Affiliations

Canadian Bar Association, Civil Litigation and National Competition Sections
Past chair, Marketing Practices Committee, National Competition Law Section, CBA
Past chair, Consumer Law Committee, Ontario Bar Association
Past chair, Reviewable Matters Committee, National Competition Law Section, CBA
American Bar Association – Antitrust Law Section
Past president, Thomas More Lawyers’ Guild of Toronto
Advertising Standards Canada
Association of National Advertisers/Brand Activation Association

Education & Admissions

1991

Called to the Ontario bar

1989

LLB University of Toronto

1986

B.Sc. (with Distinction)University of Toronto

Publications

“Canadian Advertising and Marketing Law,” Chapter 2: Advertising and Promotion Carswell (2020)
“O’Brien’s Encyclopedia of Forms, Eleventh Edition,” Canada Law Book, a Thomson-Reuters business (2020)
“Updates To The Canadian Merger Review Process,” Toronto Law Journal (March 2012)
“The Development of Private Enforcement of the ‘Refusal to Deal’ Law in Canada,” Competition Law Publication by Federated Press (September 2006)
“Lilly v. Apotex – The Application of Section 45 to Patent Assignments and Other Issues,” Canadian Competition Record , Vol. 22, No. 3 (Fall 2006)
“Stalled on Take Off: Commissioner of Competition v. Air Canada – A Comment,” Canadian Competition Record (Spring 2004)
“Bill C-23 Makes Progress,” Canadian Competition Record (Winter 2001)
“The Year in Review: Civil, Criminal and Administrative/Legislative Developments,” Juris Publishing (2000)
“The Amendments – At Last,” Canadian Competition Record, Volume 19, No. 3 (Winter 1998)
“An Overview of Canadian Competition & Advertising Law,” LEXPERT (1998)
“Abuse of Dominance and Tied Selling: Some Thoughts on the Tele-Direct Case,” Canadian Competition Record, Volume 18, No. 2, p. 29 (Summer 1997)
“Big Changes on Way for Competition Act,” Lawyers Weekly (April 1997)
“Competition Law Amendments Introduced into Parliament,” Canadian Competition Record, Volume 17, No. 3, p. 1 (January 1996)
“Case Comment: Upper Lakes Group Inc. v. Canada (National Transportation Agency),” Canadian Competition Record, Vol. 16, No. 3 (1995)

Insights (10 Posts)View More

Competition Bureau Settles Investigation into Deceptive Marketing Practices

Competition Bureau settles claims of deceptive marketing practices following investigation into pricing & marketing practices - $3.25MM penalty

Oct 30, 2023

Squeaky “Clean”: Competition Bureau Combats Greenwashing

Competition law developments aimed at addressing "greenwashing" (misleading environmental claims), including increased scrutiny by the Bureau.

Nov 10, 2022

Round One of Competition Act Amendments Passed; National Security Review Regime Amended

New amendments to the Competition Act were passed today as part of the budget implementation bill.

Jun 27, 2022

Significant Changes Coming to Canada’s Competition Act

The Canadian federal government has introduced a series of significant changes to Canada's Competition Act.

May 3, 2022

Advertising in the Virtual World

Join members of the Marketing and Advertising Group on Thursday, June 17, 2021 at 12 pm ET as we discuss current trends in marketing and advertising in an increasingly virtual world, and during the ongoing global pandemic.

Details

June 17, 2021 - 12:00 pm to 1:30 pm ET

FlightHub Experiences Some Turbulence Courtesy of the Competition Bureau

The Competition Bureau's announcement of its investigation into FlightHub and the registration of a "temporary consent agreement" is analyzed in detail.

Nov 1, 2019

Canadian National Security Reviews: 10 Takeaways

Foreign Investment in Canada is subject to review for National Security concerns. Our Brief outlines common issues which investors may wish to consider in planning transactions

Oct 7, 2019

New Ad Standards Advertising Dispute Procedure

Advertising Standards Canada, an industry body commonly known as Ad Standards, has, for many decades, run both consumer complaint and competitor dispute processes with respect to advertising that may run afoul of its Canadian Code of Advertising Conduct.

May 20, 2019

Investment Canada Act Threshold Increases to $1 Billion (Cdn)

Investment Canada Act Threshold Increases to $1 Billion (Cdn)

Jun 22, 2017

Investment Canada Act Threshold Increase – $1 Billion (Cdn)

Investment Canada Act Threshold Increase - $1 Billion (Cdn)

Apr 12, 2017