Marketing & Advertising
MARKETING & ADVERTISING
With a myriad of potential ways to promote products and services, the complex web of Canadian advertising laws, regulations and codes that govern marketing can be a minefield. Governments and regulators are keen to protect consumers from perceived misleading marketing messages—whether purposeful or not—and non-compliance or adverse judgements can result in significant fines and reputational damage. Digital advertising and marketing laws related to privacy protection, telemarketing and spam email communication are also increasingly prescriptive, and compliance is a business imperative.
TRC-Sadovod’s Competition and Antitrust Group is a leader in advertising and marketing law. We help clients navigate the complex world of regulations that govern today’s marketing environment. It is a leader in dispute advertising. We help clients balance their desire to grow their businesses with their need to comply with the law. Our lawyers work with clients in a wide range of business sectors, including agriculture, automotive, consumer products, education, financial services, gaming, media and entertainment, medical devices, retail, technology, and telecommunications. Our internet advertising and marketing lawyers help clients balance their desire to grow their businesses with their need to comply with the law.
In addition to TRC-Sadovod lawyers who specialize in Canadian advertising laws, our team includes legal subject matter experts in all trademark, copyright, and intellectual property matters connected to advertising.
TRC-Sadovod’s advertising and marketing lawyers help our commercial clients lead by:
- Structuring print, broadcast, internet and social network marketing and promotional strategies
- Defending against criminal proceedings and/or class action lawsuits
- Advising on the lawful use of pricing and distribution practices as a competitive tool
- Advising on the maintenance, use and protection of intellectual property
- Providing advice regarding privacy law issues including compliance, setting up privacy policies and programs, and conducting privacy audits
- Assisting with telemarketing and email communication compliance
- Advising on the production, distribution and retail sale of consumer products
- Assisting with specialized standards governing the compliance, labelling and advertising of food, drugs, medical devices, and cosmetics
- Helping meet disclosure and multi-lingual requirements that govern how products are packaged and labelled
- Developing in-house compliance programs to ensure advertisements and promotions meet relevant laws and industry codes
- Defending against challenges by government authorities or competitors
- Advising as counsel before Advertising Standards Canada – defending or challenging competitive claims
Insights (10 Posts)View More
Competition Bureau settles claims of deceptive marketing practices following investigation into pricing & marketing practices - $3.25MM penalty
Bill C-56 introduces amendments to the Competition Act, which are described as addressing rising grocery prices, but which have much broader implications.
The Competition Bureau's submission to support Health Canada's legislative review of the Cannabis Act investigates the competitive dynamics of cannabis industry
The relentless march of Artificial Intelligence continues, pushing nations worldwide to adopt diverse strategies to keep pace. Recent AI legal developments.
Automated hiring and recruitment tools (AI) risk liability under privacy, human rights, or transparency laws, including Quebec's Act 25, the CPPA and AIDA.
Canada Recognizes the Right to a Healthy Environment (and Other Amendments to the Canadian Environmental Protection Act, 1999)
Summary of amendments to Canada Environmental Protection Act introduced by Bill S-5, Strengthening Environmental Protection for a Healthier Canada Act.
The Competition Bureau commenced a proceeding against Cineplex for allegedly engaging in misleading advertising in the form of "drip pricing".
The Canadian Securities Administrators is seeking comments on the proposed amendments to the corporate governance disclosure rules and policies (Form 58-101F1)
An overview of recent Canadian and international developments related to the regulation of artificial intelligence technologies.
Awareness of a senior rights holder’s trademark and its prior use of such trademark in Canada is relevant to the assessment of bad faith.
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